TORONTO, February 1, 2022 /PRNewswire/ – Today, Canada Goose announced a collaboration with acclaimed footwear designer Salehe Bembury, as part of the lifestyle brand’s multi-year partnership with the National Basketball Association (NBA) and its annual All-Star celebration. The limited-edition collection features iconic designs and contrasting materials fused with Canada Goose’s functional DNA, embodying the freedom of ’90s NBA style – bold, functional and limitless.
Salehe Bembury is an American designer and the architect behind some of the most relevant sneaker designs of the past decade. Founded on curiosity, the Salehe Bembury brand embraces a no-rules style design philosophy through the use of distinct colors, materials and silhouettes.
“The NBA has greatly influenced my interest in design. I grew up watching games with my dad and loved everything about ’90s basketball culture, from the ’94 Knicks to Space Jam and The Fresh Prince,” Bembury said. “The years 90s was a time of fashion exploration, and that philosophy is what I believe. Canada Goose, the NBA and I captured with this collection.”
“Salehe Bembury is one of the most innovative designers in the world today and we are thrilled to work with him as this year’s design partner for the 2022 NBA All-Star,” said Woody Blackford, Executive Vice President of Product, Canada Goose. “Our partnership with the NBA has opened the door to bold new interpretations of the Canada Goose brand. This capsule combines the quality and functionality Canada Goose is known for with the cultural richness of the NBA and the boundless design approach of Salehe.”
The Canada Goose & NBA collection with Salehe Bembury is rooted in functional heritage and celebrates juxtaposition of style without rules. The four-piece unisex capsule is designed to layer, mix and match in an innovative expression of the brand’s signature styles.
The Expedition Parka, developed for scientists working in extreme weather conditions, has been redesigned with an oversized chenille hood and removable vest for an expressive take on the icon, while staying true to the brand’s functional promise. The Concord Fleece embodies the freedom of ’90s NBA fashion and uses the bold pattern of Bembury’s signature fingerprint design for a striking look. The Signal Vest is a transitional staple with an exaggerated front hem for added coverage and protection. The Tundra bib is a legacy Canada Goose design designed to protect the lower body from extreme conditions and features adjustable elastic suspenders and an interior drawstring for an adaptable fit. Each style is punctuated with an exclusive Canada Goose and Salehe Bembury co-branded tonal disc and tag featuring Bembury’s signature thumbprint pattern and NBA logo.
The 2022 NBA All-Star Game will take place on Sunday February 20 at Rocket Mortgage Fieldhouse at Cleveland. NBA All-Star 2022 will bring together the most talented and passionate players for a worldwide celebration of the game as the league celebrates its 75th anniversary season. The Expedition Parka and Concord Fleece from the Canada Goose & NBA Collection with Salehe Bembury will be made available to all 2022 All-Star players.
“We’re thrilled to see our second capsule collection with Canada Goose come to life ahead of NBA All-Star 2022, honoring the game’s greatest players and our fans,” said Lisa Piken Koper, Senior Vice President of Global Partnerships, NBA. “As the NBA celebrates its 75th anniversary season, our latest collaboration with Canada Goose gives our fans the opportunity to uniquely express their connection to our game.”
Canada Goose’s promise to inspire and enable everyone to thrive in the outside world is embedded in the 2022 NBA All-Star Collection and the second year of their Play in the open air countryside. Play in the open air was born from Canada Goose Living in the open air ethos – to express oneself freely and without judgement. This year’s campaign is led by Foster Huntington, American stop-motion director, and focuses on an outdoor narrative based on the dissolution of the rules of reality. It features a figure of Salehe Bembury who is free from Play in the open air. The three stop-motion animations take place in distinct outdoor environments: on a ridge in the Canadian Rockies, a fishing cabin on a frozen alpine lake, and a basketball court on a remote hill. The Bembury figure is shown juggling, fishing and playing basketball while showing off the versatility and power of the capsule collection. The campaign will launch globally at the time of the collection’s launch on February 11th.
Play in the open air will expand to Canada Goose retail stores around the world, bringing the campaign to life to celebrate the collection and partnership. Select fans will have the chance to own one of the limited edition “Salehe Bembury Hand Painted Figures” by joining Canada Goose Basecamp. Basecamp is the brand’s community platform, where members have first access to company announcements, limited-edition collections and unique experiences. To register for Canada Goose Basecamp, visit canadagoose.com/basecamp.
This year, the partnership between Canada Goose and the NBA will see the intersection of sports, technology, fashion, art and culture further enhanced during the NBA Crossover at Cleveland during NBA All-Star 2022. NBA Crossover is an immersive three-day event that features NBA player and alumni programming, branding workshops, live performances, and activations. The Canada Goose and NBA Crossover activation will invite fans to step into the boundless universe that Bembury and Canada Goose have created through a life-size recreation of a scene from the stop-motion animation of the campaign. The experience will include interactive elements that encourage discovery, exploration and play, while showcasing pieces from the collection. To learn more, visit NBAEvent.com.
Launch of the Canada Goose & NBA collection with Salehe Bembury February 11th at select Canada Goose retail stores, wholesale partners and online at canadagoose.com, in United States, Canada and EMEA.
About the Canada Goose
Founded in 1957 in a small warehouse in Toronto, Canada, Canada Goose (NYSE: GOOS) (TSX: GOOS) is a lifestyle brand and leading manufacturer of luxury performance apparel. Each collection is informed by the harsh demands of the Arctic, ensuring a heritage of functionality built into every product, from parkas and rainwear to clothing and accessories. Canada Goose is inspired by relentless innovation and uncompromising craftsmanship, recognized as a leader for its Made in Canada commitment. In 2020, Canada Goose announced HUMANATURE, its purpose platform that unites its sustainability-based initiatives and values, reinforcing its commitment to keeping the planet cold and people warm. Canada Goose also owns Baffin, a Canadian designer and manufacturer of performance outdoor and industrial footwear. Visit www.canadagoose.com for more information.
About NBA All-Star 2022
NBA All-Star 2022 in Cleveland will bring together the most talented and passionate players for a global celebration of the game as the league celebrates its 75th anniversary season. The 71st NBA All-Star Game will take place on Sunday, February 20 at Rocket Mortgage FieldHouse. TNT will air the All-Star Game for the 20th consecutive year, marking Turner Sports 37th year of NBA All-Star coverage. Rocket Mortgage FieldHouse will also host Clorox Rising Stars on Friday, February 18 and State Farm All-Star Saturday Night on Saturday, February 19. The Ruffles NBA All-Star Celebrity Game on Feb. 18 and the NBA All-Star Practice and NBA HBCU Classic, both presented by AT&T, on Feb. 19 will take place at the Wolstein Center.
About Salehe Bembury
Salehe Bembury is an American designer and cultural pioneer who left his mark on the world of footwear. most recently holding the title of Vice President of Sneakers and Men’s Footwear at Versace. Bembury is the architect behind some of the most relevant shoe designs of the past decade, including cole haan classic LunarGrand wingtips, Yeezy Season 3 & 4 military boots and chain reactions from Versace. He has already teamed up with Kanye Westartist Takashi Murakami and Ronnie Fieg of Kith. Since leaving Versace, he has collaborated with New Balance, Anta and Crocs. It uses its collaboration platforms to simultaneously evolve the product proposition for its partners while exploring its recognizable design language.
SOURCE Canada Goose