HSN launches Emryn House, a private label farmhouse home décor brand

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Lifestyle retailer relies on in-house design team to launch 14e store brand

ST. PETERSBURG, Florida., June 3, 2022 /PRNewswire/ — HSN®, a leader in live shopping and video storytelling, today announced the launch of Emryn House, a home collection designed for customers who appreciate the vintage look of a classic farmhouse decor with a modern twist. Later this year, HSN is set to expand its private label portfolio with two additional private label brands, as the company continues to offer the consumer a variety of relevant and trending products in the private label category.

The Emryn House brand was developed by an in-house team of HSN designers and created for the HSN client, 40% of whom identified the farmhouse as their preferred decorating style. With unique textiles and details meant to be noticed, Emryn House taps into this sought-after design trend by blending the traditional farmhouse vibe with modern touches. Plus, each piece has a story about how it was inspired, and the products coordinate to complement each other for a more complete design.

HSN currently houses a portfolio of 14 private label brands across all categories, from home and kitchen to technology. HSN develops private brands and exclusive brands through its in-house design, development and global sourcing team, which includes designers and sourcing experts who bring new, differentiated brands and products to life. This team draws on insights from HSN’s proprietary consumer research and the brand’s unique and close connection to its customers, with multiple live customer interactions every moment across HSN’s platforms.

“From home decor to cookware, our customers rely on HSN’s growing list of private label brands to deliver superior quality and performance as well as unique items they can’t find elsewhere,” says Rob Robillard, Head of Marketing, HSN. “The Emryn House brand will offer a fresh and colorful take on this popular home aesthetic, providing our customers with unique and on-trend decor, bedding and lighting to update their homes.”

On air, HSN.com and digital streaming platforms, customers can explore the Emryn House collection, which includes sheets, comforters, duvets, throws, decorative pillows, bed skirts, fake plants, lanterns, wall hangings, flameless candles. , furniture, wreaths and mirror lamps. Prices range from $39.95 to $229.95.

Emryn House will continue to expand its assortment throughout the year, introducing new Americana and Harvest themed lines to the collection.

Buy Emryn House at www.hsn.com (keywords: Emryn House).

About HSN®

HSN takes shoppers on a journey – embracing the new, exploring uncharted paths and providing shoppers with a unique perspective that enriches their lives. HSN offers a curated assortment of exclusive and top-brand products in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics and incorporates entertainment , personalities and industry experts to provide a unique shopping experience. HSN engages millions of customers across the United States through two broadcast networks, a website, and multiple streaming services, mobile apps, and social pages. HSN was founded over 40 years ago as the first commercial network and is based in St. Petersburg, Florida. To learn more, visit corporate.hsn.com, follow @HSN on Facebook, instagram Where Twitteror follow HSN on pinterest, Youtube Where LinkedIn.

Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) includes QVC®HSN, Zulily® and the Cornerstone brands (collectively, “Qurate Retail GroupSM“), as well as other minority stakes and investments in green energy. Qurate Retail Group is committed to providing a more humane way to shop. Qurate Retail Group is the largest player in video commerce (“vCommerce” ), which includes video shopping on linear TV, e-commerce sites, digital streaming, and social platforms. For more information, visit www.qurateretailgroup.comfollow @QurateRetailGrp on Facebook, instagram Where Twitteror follow Qurate Retail Group on Youtube Where LinkedIn.

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