New global campaign to promote agricultural products with GI label

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The government is set to give new impetus to the use of Geographical Indication (GI) labels for the promotion of unique agricultural products with high commercial potential in world markets. To this end, it will organize a series of global buyers-sellers meetings abroad for the promotion of exports in the coming weeks.

Darjeeling tea and Basmati rice are the two most popular Indian GI labeled agricultural products, which have already created a global niche market. However, officials said, there are many other GI-labeled products from various states whose export potential could be tapped.

To date, there are 417 registered GI products and among these, about 150 GI labeled products are agricultural and food products and among which more than 100 registered GI products fall under the category of programmed agricultural products (cereals, fruits and vegetables). fresh, processed products, etc.).

Over the past year, the Agricultural and Processed Foods Export Development Authority (Apeda) has facilitated exports of GI-registered products such as Kala Namak rice, Naga Mircha, Assam Kaji Nemu, Bangalore Pink Onion, Nagpur Oranges, IG Mango Varieties, Shahi Litchi, Bhalia Wheat, Madurai Malli, BardhamanMihidana and Sitabhog, Dahanu Gholvad Sapota, Jalgaon Banana, Vazhakulam Pineapple, Marayoor Jaggery, etc.

Notable shipments of GI products in 2021 included the export of Naga Mircha (Royal Chili) from Nagaland to the UK, Black Rice from Manipur and Assam to the UK, Assam Lemon to the UK and Italy.

“We have organized in-store promotional programs in importing countries in association with foreign retailers such as Al-Zajira Group of Bahrain and Family Food Center of Doha, Qatar,” FE M Angamuthu, Chairman of Apeda.

He said shipment exports of GI labeled Nanjangud banana samples from Karnataka to Lulu Group, UAE has also been facilitated to improve exports.

Besides three GI mango varieties (Fazli, Khirsapati and Laxmanbhog) from West Bengal and one GI mango variety (Zardalu) from Bihar were exported to Bahrain and Qatar. A shipment of samples of Joynagar Moa, a sweet delicacy from South 24 Pargana district in West Bengal, was sent via Kolkata airport in Bahrain.

For the first time GI labeled produce from Bihar, the first shipment of GI labeled Shahi Litchi was exported from Muzaffarpur district of Bihar to London in 2021. The year also saw the export of GI labeled Banaganapalle bananas from Bihar. ‘Andhra Pradesh to South Korea. A consignment of Malihabadi Dusseheri Mango labeled GI was exported from Lucknow to the UK and UAE last year.

Promoting unique GI products from the North East region such as Manipur Black Rice (Chak-Hao), Manipur Kachai Lemon, Mizo Chilli, Arunachal Orange, Meghalaya Khasi Mandarin, Assam Kaji Nemu, Karbi Anglong Ginger, Joha Rice and Tripura Queen Pineapple, Center via Apeda organizes buyer-seller meetings, conducts awareness and capacity building workshops.

According to Apeda’s assessment, GI products with export potential include Sangli Raisins, Nagpur Orange, Dahanu Gholvad Chikoo, Marathwada Kesar Mango, Maharashtra Jalgaon Banana, Kandhamal Turmeric from ‘Odisha and Bangalore pink onion from Karnataka, Surkha guava from Allahabad, Kalanamak rice from Uttar Pradesh. , Madurai Malli of Tamil Nadu, etc.

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