The Hoxton arrives on the shores of the Mediterranean with the latest addition to its expanding portfolio, the brand’s 11th hotel located in Barcelona’s El Poblenou, a district sandwiched between the sea and the city, full of creativity and packed with self-catering studios, shops, bars and restaurants.
A whopper of a new locale for the Shoreditch-born brand, 240 rooms embrace the Catalan capital’s sun and sea, with terracotta floors, faded flowers and a muted color palette very much on trend here. Spread over five categories, The Hoxton Poblenou creates the chain’s “Homey” category, ideal for families or long stays, equipped with living areas, dining rooms and kitchenettes. With the Bodega (a Spanish and New York version of their lobby boutique concept) located on the ground floor, customers can purchase “pica pica” and choose from a selection of natural wines and epic beers from local brews such as Garage Beer Co. to be enjoyed in-room, 24 hours a day.
Handcrafted tapestries hang above the headboards that adorn the Hox’s comfortable beds; some rooms have freestanding tubs; in-room caffeine is provided by very friendly local coffee roasters, Three Marks Coffee; and Barcelona-based John Brown Projects curated a fine selection of artwork. Those lucky enough to have a room with a view of the Sagrada Familia can also admire and follow the evolution of the unfinished Roman Catholic church, designed by Catalan architect Antoni Gaudí and under construction since 1882.
A destination for locals as well as guests, The Hoxton Poblenou is a reflection and extension of its ‘barri’, and as such features a rooftop bar and taqueria, Tope; the Four Corners pizzeria on the ground floor; as well as The Apartment and La Cave, a multifunctional space in the basement that will host local cultural programming and community events. Renowned for its lobby culture, the Hoxton’s ground floor is a place where travelers and locals converge to work, play, plot and find inspiration. the latter aided by a fine selection of independent magazines served up by the folks at News & Coffee.
While Tope serves up fresh guacamole, aguachile, tacos and frozen margaritas on the rooftop with stunning views of Barcelona, stunning sunsets and an impressive pool flanked by cabanas, downstairs at Four Corners, the pizza à la Detroit arrives in a city that has been saturated with Neapolitan variety. A pizzeria, sun terrace, slice shop and bodega, Four Corners offers decadent and deep pies (and slices) overseen by New York pizza maker, Anthony Falco; the all-day restaurant filled with those craving their freshly baked, thicker-than-thick pizza with crispy crusts and cheesy toppings like bologna and pistachio pesto, honey soppressata and spicy pepperoni, all whipped up with a side of good vibes.
Located in the heart of Les Glòries, a transit hub undergoing a major transformation into one of Barcelona’s liveliest and greenest neighborhoods, The Hoxton Poblenou is a much-anticipated addition to the city’s hotel scene. An exciting new destination for locals and a game-changing hotel for travelers to this international metropolis on the shores of the Mediterranean.