Week of February 18, 2022


Farm equipment editors come across a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our formidable agricultural machinery industry. Here’s our favorite content from the last week on the web. “The Best of the Web This Week” is brought to you by CLEANFIX.

What it will take to promote, demonstrate and sell self-reliance to farmers

Three dealerships at the forefront of autonomy explain how they are changing their business models to accommodate the impending autonomous revolution on the farm. Watch this Precision Farming Dealer Summit SuperSession now with your FREE site registration courtesy of Laforge.

Virtual Technology Program at Gooseneck Implement

This February 11 YouTube video explains Gooseneck Implement’s partnership with Arkansas State Univ.-Beebe to offer an accredited JDTech degree remotely from one of 13 Gooseneck stores. The video features the first students to participate in the virtual John Deere TECH program at Gooseneck Implement.

Welcome News coming for farm equipment companies? AEM’s Kip Eideberg discusses ending steel tariffs

This quick video from last week explains the Assn. of equipment makers’ response to the Biden administration’s agreement to open trade and end tariffs on Japanese steel. And AEM is advocating for the removal of ALL tariffs.

Changing landscape for service technicians

In this nearly 22-minute podcast from RDO Equipment, Tony Kramer talks with service technician Emma Westman about how she got into diesel mechanics, being one of the very few women working in after- sales, and how technology is changing and its impact on service technicians. role.

3 areas of focus for top sellers

In this blog, Sales Consultant Greg Martinelli of Ag Sales Professionals shares 3 areas top salespeople use to gain and maintain a competitive edge throughout their careers.

#1 Bring all of their resources up for sale. All departments, All product lines, All services.

#2 Go from dumping prices, products, and features in the friend zone to personal branding as a trusted advisor in your market.

#3 Custom development. Specific to your product line in your market, against your competitors.

Martinelli explains what you can do today to start paying with a focus on these 3 areas. You can learn more about Martinelli at Rural LIFEstyle Dealer’s Dealer Success Academy on March 2-3, 2022.

Greg Martinelli

The best of the web this week is brought to you by CLEANFIX.

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