Why Small Businesses Matter in Ridgefield: Design the Flower Fairy


Why small businesses matter

Buy small, do big things for your community

Why Small Businesses Matter shines the spotlight on local merchants who donate their time, talent, goods and services for the betterment of our community. The local store movement is going viral as local ‘tagged’ businesses get a chance to share their stories!

You are HE Fairy Flower Design!

Three questions for Meta Ann Ela, founder of Fairy Flower Design.

Why did you start your business?

I started this business with a love for flowers and sharing gifts that brighten up my clients’ days. My children are a great motivating force. I love that they see me chasing my dreams of building a sustainable business. That says a lot about what’s possible! Creativity, joy and making arrangements by hand is a personal passion.

What is your best-selling product or service?

My best-selling service is my weekly delivery to a first-class country club in Rye, New York. When I say first class, I am referring to the dedication of the staff and members there. It is a truly beautiful place and the staff and members create a family-centered atmosphere. I am proud to be part of the service team. I can’t wait to add a special touch with fresh flowers every week.

Of course, busy moms have a special place in my heart. When I receive a special order request on their behalf, it is always my real pleasure to deliver it. In 2022, we have some wonderful little weddings taking place. It is an honor to diversify into this competitive field. I use two local farms to provide seasonal flowers. Ambler Farm and Good Hope Farm have been great partners over the past year.

Have you “re-imagined” your small business?

I am always learning and improving as I go. I like this aspect of my business. This coming year, I’m exploring adding a line of pressed flower keepsakes to my business. Thank you for your incredible community support. I look forward to the new year!

Visit Design Flower Fairy online here and on Instagram here.

HamletHub thank you Fairfield County Bank for making our Why Small Businesses Matter series possible!


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